Flaviu Cicirean » sound branding http://www.flaviucicirean.ro Media Advertising Radio Lifestyle Music Internet Wed, 23 Mar 2011 14:05:41 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Volkswagen Golf – Enjoy the everyday http://www.flaviucicirean.ro/2009/12/14/volkswagen-golf-enjoy-the-everyday/ http://www.flaviucicirean.ro/2009/12/14/volkswagen-golf-enjoy-the-everyday/#comments Mon, 14 Dec 2009 21:35:53 +0000 Avi http://www.flaviucicirean.ro/?p=235 “Enjoy the everyday” a fost sloganul sub care a fost promovat anul trecut Volkswagen Golf 5.
Am retinut coloana sonora, care a fost compusa si produsa de by Paul Hartnoll de la Orbital doar din sunete inregistrate din jurul masinii.

Reclama:

Si making of:

Credits:

Agentia DDB London

]]> http://www.flaviucicirean.ro/2009/12/14/volkswagen-golf-enjoy-the-everyday/feed/ 4 Ploua cu muzică http://www.flaviucicirean.ro/2009/12/01/ploua-cu-muzica/ http://www.flaviucicirean.ro/2009/12/01/ploua-cu-muzica/#comments Tue, 01 Dec 2009 22:21:01 +0000 Avi http://www.flaviucicirean.ro/?p=59 Play Now Plus este ultima reclama produsa de Sony Ericsson.
Ideea este simpla “Music is in the air” dar executia este de exceptie. Fiecare strop de ploaie ti se pare ca este un element viu reprezentat prin sunete.
Emotia auditiva a fost produsa de Adelphoi Music , unul dintre cele mai mari studio-uri de “sound branding” pentru publicitate din lume.

Deci, cand va scot putin in ploaie?

Credits:
CLIENT: Sony Ericsson
TITLE: Raining Music’
LENGTH/S: 1 x 45 seconds
AGENCY: Iris London
Agency Head of Moving Image: Torri Stewart
CREATIVES: David Dyer and Mark Dickens
AGENCY PRODUCER: Jane Rattle
DIRECTOR: Ben and Joe Dempsey
PRODUCER: Ben Mann
DoP: Olivier Cariou
POST HOUSE & PRODUCER: Glassworks
CG SUPERVISOR: Vaclav Cizkovsky
EDIT HOUSE/ EDITOR: Final Cut Joe Guest
SOUND HOUSE/ ENGINEER: Adelphoi
MUSIC: Adelphoi

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